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 Home/ Books / Management / Can this man keep Snapple afloat? (Quaker Oats Co. CEO Bill Smithburg; Snapple Beverage Co.)(Cover Story): An article from: Food Processing

Can this man keep Snapple afloat? (Quaker Oats Co. CEO Bill Smithburg; Snapple Beverage Co.)(Cover Story): An article from: Food Processing

Author: Dale Buss
Publisher: Putman Media, Inc.

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Product Description
This digital document is an article from Food Processing, published by Putman Media, Inc. on October 1, 1996. The length of the article is 3262 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Quaker Oats Co. succeeded in its fourth attempt at buying Snapple Beverage Co. for $1.7 billion in 1994, despite knowing that the brand was on its way down. Snapple continues to slide further due to tighter competition, flawed marketing efforts, powerful independent distributors, waning popularity of New Age thinking and insufficient advertising. From a $516-million earning firm in the early 1990s, Snapple has become a $100-million losing venture. Quaker Oats CEO Bill Smithburg, once considered a visionary for his Gatorade success, has yet to announce the company's plans concerning Snapple.

Citation Details
Title: Can this man keep Snapple afloat? (Quaker Oats Co. CEO Bill Smithburg; Snapple Beverage Co.)(Cover Story)
Author: Dale Buss
Publication: Food Processing (Magazine/Journal)
Date: October 1, 1996
Publisher: Putman Media, Inc.
Volume: v57 Issue: n10 Page: p46(5)

Article Type: Cover Story

Distributed by Thomson Gale


Product Specifications


Format: Html
Media: Digital
Pages: 11
Publication Date: October 1, 1996



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